Top 5 Beauty Retail Apps Performance in Luxembourg Q1 2025

In the first quarter of 2025, the performance of top beauty retail apps on a unified platform in Luxembourg showcased diverse trends across downloads and active users. Here's a detailed look at the metrics for each app, based on data from Sensor Tower.

Mein dm experienced a peak in weekly downloads at the beginning of January, reaching approximately 934, before gradually declining to about 213 by the end of March. The app maintained a relatively stable number of active users, fluctuating from around 5.6K in early January to approximately 4.5K by March end.

For SEPHORA - Maquillage, Parfum, weekly downloads started at 157 and steadily decreased to 75 by the last week of March. The active user base showed minor fluctuations, with numbers starting at 654 and ending at 523.

Rituals Home & Body Cosmetics saw its downloads vary slightly throughout the quarter, peaking at 83 initially and settling around 46 by the end. The active users followed a similar pattern, starting at 284 and ending at 229.

Perfumerías Primor had minimal download activity with a slight peak at 20 downloads in mid-January, while active users decreased from 29 to 19 over the quarter.

Lastly, KIKO MILANO - Makeup & beauty showed a decline in both downloads and active users, starting with 42 downloads and 39 active users, dropping to single digits by March.

For more detailed insights into these trends and others, visit Sensor Tower's platform.